Why Two Of London’s Major Classical Institutions Are Rebranding

By / / Arts & Entertainment / 1 minute of reading




Michael White


Wednesday, August 7, 2024


What’s in a name? Rather a lot, it seems. Michael White talks to the arts organisations rebranding to better represent their work – and their audiences


The Royal Opera House re-branded as the Royal Ballet and Opera in April in an effort to reflect the equal roles opera and ballet play within the organisation (The Tales of Hoffmann) ©Keith Saunders
The Royal Opera House re-branded as the Royal Ballet and Opera in April in an effort to reflect the equal roles opera and ballet play within the organisation (The Tales of Hoffmann) ©Keith Saunders



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About The Author

Avatar of Pauline Harris
Pauline is a writer and editor at Pax Press Agency, where she covers politics, health, business, parenting, and finance. She also writes about her hobbies: roller skating, crocheting, and binge-watching Netflix.

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